Posts by kezia.bibby@gmail.com

Kezia and fellow consultant Hannah Spicer sat down to talk about working in CRM and SEO—two consistently high-performing channels that often get overlooked. Despite their proven value, they’re frequently underfunded or deprioritised in favour of performance marketing and newer, more experimental approaches. AI is dominating headlines right now, from ChatGPT-powered search experiences to generative ad…

In the age of AI, visibility isn’t just about ranking—it’s about being citation-worthy. The way people find information online is shifting quickly. With AI assistants like ChatGPT, Gemini, and Perplexity, it’s no longer just about climbing Google’s rankings. Instead of showing a list of links, these platforms deliver direct answers—usually pulling from a handful of…

It’s making me cringe to write this — but here we are…Yet another blog about AI platforms and chat engines. I’m a bit tired of the “sky is falling” takes. The panic. The drama that some SEO’s are touting around AI Platform optimisation. Because honestly? A lot hasn’t changed since I started in online marketing back…

Accessibility Compliance in 2025: You can still catch up and improve usability Yes, the European Accessibility Act (EAA) deadline has come and gone (June 28, 2025). And yes, your website should already be compliant. But if it’s not? You’re not alone – and you’re not doomed. Let’s get practical and on why it is important…